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Where Beauty Meets Impact

Stand out for all the right reasons with a smart sustainability strategy that earns trust, drives lasting growth, and takes your beauty brand to the next level.

Show me how

Sustainability isn’t optional.

It’s a prerequisite for establishing credibility, loyalty, and trust from your biggest stakeholders.

Strategic sustainability drives growth. It helps brands unlock retail partnerships, attract loyal customers, boost engagement, create powerful differentiation, and mitigate critical business risks. It’s no wonder why C-suite executives consistently rank sustainability as a top priority.

Good Source Consulting helps beauty founders turn this imperative into action. We’re a strategy consultancy and growth partner for brands ready to build sustainability into their competitive advantage. Let’s build your strategy together.

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Imagine if you could…

Turn sustainability into your strongest competitive advantage
Unlock doors to major retail partnerships and investor interest
Build unshakeable trust with conscious consumers
Transform compliance into a growth driver
De-risk your business while accelerating market expansion

How we create value for your business

Design strategic sustainability into your core business functions.

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I help beauty brands understand the drivers of their impact and develop an overarching brand strategy — aligning product, positioning, and sustainability to support retail readiness, marketing strategy, and strategic partnerships.

Understand your brand’s real impact. I measure your carbon footprint using the right tools and standards and identify where to focus for meaningful, trackable emissions reductions.

Build accountability across your supply chain. I help brands set clear supplier expectations, gather reliable data, and improve sourcing practices — with access to a vetted global supplier network.

Share your brand’s sustainability efforts with credibility. I help brands accurately market products, boost visibility, and elevate storytelling, from social content to investor-grade impact reporting.

Unlock greater impact through collaboration. I help brands identify and pursue partnerships that strengthen environmental and social outcomes.

Meet the founder

Hi, I’m Audrey
I help businesses make sustainability their superpower.

From source to shelf to story, I help founders supercharge their brand while making a positive and lasting impact for people, planet, and business.

Read my story
Portrait of Audrey Shiu, sustainability consultant for beauty and personal care brands

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Why I’m committed to building better beauty brands:

of personal care categories (incl. hair and cosmetics) saw stronger performance from sustainability-marketed products1
of cosmetic packaging
ends up in landfills2
of consumers surveyed agree that beauty brands should do more to promote eco-conscious behavior3

1Source: McKinsey & Co (2023)

2Source: British Beauty Council

3Source: CleanHub (2023)