Build the Beauty Brand You’ve Been Dreaming of.

Good Source Consulting helps indie beauty founders build brands that are thoughtful, bold, and better for people and planet.

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IMPACT STRATEGY ✽ SUSTAINABLE BRANDS ✽ CONSCIOUS BEAUTY ✽ PERSONAL CARE ✽ MISSION-DRIVEN FOUNDERS ✽ IMPACT STRATEGY ✽ SUSTAINABLE BRANDS ✽ CONSCIOUS BEAUTY ✽ PERSONAL CARE ✽ MISSION-DRIVEN FOUNDERS ✽ IMPACT STRATEGY ✽ SUSTAINABLE BRANDS ✽ CONSCIOUS BEAUTY ✽ PERSONAL CARE ✽ MISSION-DRIVEN FOUNDERS ✽ IMPACT STRATEGY ✽ SUSTAINABLE BRANDS ✽ CONSCIOUS BEAUTY ✽ PERSONAL CARE ✽ MISSION-DRIVEN FOUNDERS ✽

Imagine walking into every retailer meeting and investor pitch with complete confidence in your sustainability story.

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Build a brand with purpose

The beauty landscape is evolving, creating new opportunities for brands to rethink what they stand for and how they create impact.

Sustainability can be more than a list of ingredients or a single initiative. It can shape the choices you make across your business — from sourcing and supply chain to packaging, marketing, and beyond — while still helping you build a brand that stands out.

Good Source Consulting brings together brand strategy and sustainability to help conscious beauty brands build and grow with confidence.

Work With Me →
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Sustainability drives growth. Evidences builds trust.

75%

of personal care categories saw stronger growth from products making sustainability claims1

79%

of beauty shoppers have doubts about brands’ environmental and social impact claims2

70%

of consumers investigate a beauty brand’s sustainability credentials before buying3

sEE services →
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Perfume Bottle

01

Conscious Brand Audit

Your Audit

A detailed conscious brand audit of your messaging, impacts, and brand story, giving you the clarity and foundation to scale with confidence.

What’s inside →
Audrey Shiu - sustainability consultant for indie beauty brands

02

Strategic Growth Roadmap

Your Strategy

Bespoke, 1:1 strategy consulting designed to strengthen your brand’s credibility, sharpen competitive positioning, and guide sustainable growth.

Explore More →
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03

VIP Impact Day Workshop

Your Workshop

A full-day workshop that helps your team develop a 90-day action plan based on your goals and conscious beauty vision.

go to workshop →

From good intentions to real impact.

For many brands, sustainability often starts with a desire to do better but quickly gets tangled in vague language, regulatory questions, and the fear that it will cost too much to implement.

Let’s change that.

Your transformation looks like this.

Before: Sustainability feels like an extra cost, so it gets pushed aside.
After: You start seeing it as an investment that supports growth, trust, and stronger business decisions.

Before: You struggle to clearly communicate your sustainability efforts.
After: You translate brand values, data, and evidence into compelling storytelling that shows what your brand is doing and why it matters.

Before: Your brand sounds like every other “sustainable” beauty brand.
After: You have a distinct position, giving customers, buyers, and investors a clear reason to choose you.

Before: It feels like a box you have to check.
After: You turn it into a competitive advantage by creating value and reducing risk.

I believe businesses can be both profitable and purposeful.
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Consultant. strategist. Founder.

Meet Audrey Shiu


Audrey Shiu is a sustainability consultant and brand strategist and the founder of Good Source Consulting. Drawing on 10 years of marketing and advertising experience with global brands, she helps ambitious founders build trusted brands through a more thoughtful approach to sustainability.

Audrey partners with emerging and scaling beauty and personal care brands.

About →
I believe businesses can be both profitable and purposeful.
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Get your free kit ↓
The Anti Greenwashing Kit for Beauty Brands 1 3
Free Resource

The Anti-Greenwashing Kit

Want to avoid the greenwashing trap? This free toolkit shows you how to fix the most common green beauty claims.

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What’s on the Blog?

Scalable strategies, technology insights, and more for your beauty business.

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sustainability marketing for indie beauty

4 Steps to Sustainability Marketing for Indie Beauty Brands

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Sustainable Beauty Packaging: What You Need To Know

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